WELCOME LETTER FROM THE EXECUTIVE DIRECTOR

Our great city of Laredo works hard to bring about the changes necessary that enhance the quality of life for residents and visitors alike.  From committed philanthropists, to civic organizations to private citizens we all strive for and desire to have and enjoy a city worthy of our personal investment.  The Laredo Main Street, formerly known as the Streets of Laredo Urban Mall Association, is one of these organizations that is responsible for moving this concept forth and whose primary aim it is to specifically address the issues that impact Laredo's downtown business sector and its historical assets.

As the LMS Executive Director, I feel most proud and enthused to lead the efforts of this great organization in partnership with the City of Laredo, the County of Webb, local educational institutions, downtown business owners and residents.

We look forward to solidifying our commitment to this growing city of ours by implementing proven strategies as delineated by the Texas Historical Commission Main Street Four-Point Approach.  Utilizing the key concepts of Organization, Design, Promotion and Economic Restructuring, Laredo Main Street intends to set the foundation for business growth and development while promoting the preservation and use of our historic buildings in ways that foster prosperity.

Laredo Main Street is actively involved in downtown diversification and beautification projects as well as in planning for our annual event, the UETA Jamboozie. We also have regular meetings, participate in downtown awareness campaigns, and have other events and activities that reacquaint Laredoans with the historic downtown district.

We thank you for your interest and look forward to working for you to make this city a great place to live, work and play!

Sincerely,

Laura Martinez

Executive Director